Strategic Communications. Est. 2010, Los Angeles, California.


Haines & Co.

Haines & Co. launched in Los Angeles in 2010 with a big idea: Build a company that could network the very best people to do incredibly creative work for interesting clients.

Since then we’ve worked with billion-dollar companies, start-ups, artists and universities.

What we do

We are big on ideas. Strategic in our approach. Creative in the way we think.

We know your organization is unique. Our experts work with you to build brands and campaigns that fit you perfectly.

Typically our projects integrate multiple disciplines:

Brand strategy, visual identity & logos

Social media, digital & influencer relations

Communication planning

Print collateral design & development

Media outreach, media training

& crisis communication

Video storytelling


Research & message development

Our industry experience includes:




Theaters & Museums

Public Education Campaigns for Public Sector Organizations

Business Improvement Districts

Arts & Cultural Organizations

Advocacy Organizations

Military Housing

Health Care

Consumer Packaged Goods

Financial Institutions

Los Angeles Fashion District

Brand Identity


Influencer Outreach

The Challenge

Reimagine the identity of this historic Los Angeles neighborhood to attract businesses, create a sense of creative community for residents, and stimulate economic development.


A new logo, visual identity and message matrix were developed, along with a system of communication assets including print, digital and social media — all inspired by the creative energy and vibrance of LA’s most colorful district. Imagery, data and story were leveraged to portray the Fashion District as relevant, fresh and evolving.

Los Angeles Fashion District logo
A city street lined with trees and pole banner signs designed by Haines & Co. that say "Fashion District"
A group of social media influencers taking photos of food on a table as part of an influencer tour of the Los Angeles Fashion District.
Brochure spread with the title "10 things to love about Los Angeles Street"
Minimal Modern Contour Buildable Square

UCLA Samueli School of Engineering


The Challenge

Create new collateral to serve as both a magazine and viewbook, while reaching a range of audiences — teenage students to alumni of all ages, faculty and donors, and everyone in between.


Taking a cue from publications that resonate with engineering audiences — like Wired and Popular Mechanics — develop a dynamic brochure for the School, focusing on sharing profiles of faculty, students and alumni "engineering change" on campus, in the field, and across the world.

Cover and interior spreads of a brochure designed by Haines & Co. for UCLA
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Center for Health Care Rights

Brand Identity



The Challenge

Develop a communications roadmap to help an important nonprofit reach more people about its work and its role in the community.


Cut through the jargon to make it easier for people to connect with the mission and vision of the organization. A new logo, identity and suite of communications tools position the organization to reach older adults, community partners, donors, funders and the public.

An iPad showing the homepage designed by Haines & Co. for the Center for Health Care Rights.
A social media post designed by Haines & Co. for the Center for Health Care Rights shown on Instagram on an iPhone.
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LA Arts Recovery Fund


Media Relations

Social Media

The Challenge

Launch a $38.5-million philanthropic fund to help LA’s small and midsize arts nonprofits with pandemic recovery.


On a tight timeline, work with more than a dozen funders to create and refine key messages and develop social media and press strategy. The monthlong campaign resulted in 38 placements and more than 359 million impressions.

Headline from news coverage secured by Haines & Co. for the LA Arts Recovery Fund.
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Westwood Village Improvement Association

Brand Identity


Influencer Outreach

The Challenge

Shift perceptions and define what this historic neighborhood offers Angelenos today.


A new brand and messages, leveraged through a mix of communications tactics, position Westwood as a place that is dynamic, happening, and full of "hidden gems" worth a visit.

Westwood Village logo designed by Haines & Co.
An screenshot of the Westwood website homepage with an image designed by Haines & Co.
Gadget Mockup Frames Laptop
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Aviva Family & Children’s Services

Video Storytelling

The Assignment

A 100+ year old nonprofit doing critical work wanted a fresh way to communicate with donors while protecting the identity of its clients.


Our team developed powerful and moving videos using motion graphics to connect the complex offerings to real-life stories. The videos have been shared on social media, in one-to-one fundraising and at events.

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Don’t just take it from us, listen to our clients.

Regina Cabrera

A Noise Within

“We’ve received nothing but compliments. Thank you and your team for your expertise, creativity, and fast, responsive, and brilliant work on the website. It was amazing working with your company.”

Joe Cislowski

Center for Health Care Rights

“They did not suggest simple cosmetic changes or cookie cutter approaches, but really dug deep into our organizational culture and created an entire branding suite that truly embodied our organization’s mission and values. The fact that we deal with extremely complex health care issues did not deter them from helping us to get right to the heart of the matter of the important work we do.”

Kerry Morrison

Hollywood Entertainment District

“I think it is fair to say that under their stewardship for five years, we transformed our highly fragmented approach to communications, event management and media relations into an integrated, efficient plan that pointed us all in the same direction.”


Genevieve Haines, president of Haines & Co., counsels C-suite executives through communications challenges and leads large teams in comprehensive campaigns. A frequent speaker across the country on using social media for communications, she has been quoted in the Wall Street Journal and Inc. magazine on technology issues.

Her company has been brought in on projects ranging from the US Census, COVID-19 education for health departments, and advocacy to increase public investment in higher education, to complete rebranding of organizations, the development of complex, multi-faceted campaigns, and crisis communications support.

Previously, Genevieve served as director of integrated communications at UCLA. She quickly built the University’s social networking presence into a nationally recognized leader – selected as a YouTube beta-test channel and a Google case study.

Prior to that, Genevieve spent ten years at a Los Angeles public relations firm where she ran $20 million in programs for First 5 California, and placed Spider-Man Pop-Tarts on The Oprah Winfrey Show.

Genevieve is a current board member and immediate past Chair of the Board of Trustees of Aviva Family & Children’s Services.

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Enough about us, let’s talk about what you want to accomplish.

Haines & Co. Inc.

419 N. Larchmont Blvd., #44

Los Angeles, Calif. 90004


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